Poppee - Kids Branding Design and Marketing

Poppee is a content strategy business led by Rebecca, offering copywriting and creative services with a distinct focus on connection, clarity and storytelling. As the business evolved, a dedicated children’s arm - Poppee Kids - was developed to support brands and projects aimed at younger audiences. Rebecca approached us after receiving a logo that did not reflect the personality or professionalism she envisioned for her business. She was seeking a brand identity that felt delicate yet confident, joyful yet credible - something that would express warmth, creativity and trust, while remaining commercially polished. Central to the concept was the poppy flower, chosen as a symbol of growth, care and individuality, supported by a bright, uplifting colour palette. Kids Branding Design and Marketing.

Our Strategic Contribution: Our role was to refine and elevate the existing idea into a cohesive, ownable brand system. Rather than working with the previous geometric symbol, we created a fully customised organic illustration - introducing fine line detail and subtle transparency within the petals to give the mark a sense of lightness, uniqueness and emotional character. For Poppee Kids, we developed a complementary identity built around a playful elephant holding the poppy flower, ensuring the sub-brand felt child-friendly while remaining connected to the parent brand. These illustrations were then extended across the broader visual system, forming custom patterns and brand assets used throughout marketing and design applications. The result is a distinctive, versatile identity that balances creativity with professionalism - allowing Poppee to communicate with warmth, clarity and consistency across both adult and child-focused audiences. Kids Branding Design and Marketing.