Chef Frankies Hospitality Branding Design and Marketing
Chef Frankie represents the warmth of the Italian family kitchen - where food is simple, flavourful and personal. The vision for Chef Frankies Pasta Package Design was to translate this heritage into a brand that feels both artisan and accessible, while achieving strong shelf presence. Each product needed to communicate quality and authenticity, giving customers the sense that they were taking home something genuinely handmade and thoughtfully prepared. Hospitality Branding Design and Marketing.
Our Strategic Contribution: Our role was to develop a visual identity and packaging system that balanced personality with professionalism. We designed a vintage Italian–inspired logo that reflects Frankie’s heritage and approachable character, anchored by typography that feels traditional yet contemporary. The packaging system was then extended across a diverse product range - including lasagne (classic and gluten-free), tiramisu, mac & cheese, pesto lasagne, sugo di pomodoro and spicy sausage ragù. Bold colour coding from a custom palette allows each product to stand out clearly, while a striped awning detail nods to the charm of a small Italian deli. The result is a cohesive, character-rich brand that celebrates family recipes, local craftsmanship and the joy of good food—turning every meal into a moment of connection. Hospitality Branding Design and Marketing.
Hospitality Branding Design and Marketing
Hospitality Logo Design
Hospitality Branding Design and Marketing
Bringing our brand to life
“We worked with Gold Coast Graphic Design to build our full brand vibe and packaging designs, and the whole team was fantastic. Ju, our designer, helped bring our ideas to life and we’re extremely happy with the outcome. We’ve received so many compliments and enquiries about who designed our packaging.”
Vanessa Anghileri, Chef Frankies – Hospitality Branding Design and Marketing