BONE-A-FIDE - Pet Product Branding Design and Marketing

BONE-A-FIDE was developed to meet the growing demand for gentle, effective pet care products that prioritise animal wellbeing. The dog shampoo range was formulated to be naturally derived, non-irritating and suitable for sensitive or inflamed skin-lifting dirt, bacteria and odour without stripping the coat of its natural oils and moisture. The brand needed to communicate trust, care and performance, appealing to pet owners who treat their animals as family and are highly conscious of ingredient quality and product safety. Pet Product Branding Design and Marketing.

Our Strategic Contribution: Our approach began with in-depth benchmark research across the pet shampoo and broader pet product market, analysing packaging design, positioning and visual language within the category. From this insight, we developed a complete brand system designed to feel friendly, credible and ownable. This included company logo design, product range branding, character development and custom illustrations to bring warmth and personality to the brand. We carried the identity through to label design, full dog shampoo and pet product packaging, point-of-sale materials, promotional assets and business cards-ensuring consistency and clarity across every touchpoint. The result is a cohesive, distinctive brand that balances approachability with professionalism, supporting strong shelf presence and long-term brand recognition within a competitive retail environment. Pet Product Branding Design and Marketing.