Sourdough Crumpet Co - Food Branding Design and Marketing
Sourdough Crumpet Co. began as a passion project born in the Northern Rivers. Founder Tim, a Sydney-trained chef turned stay-at-home dad, began experimenting in the kitchen and rediscovering the craft of sourdough baking. What started as a way to treat family and friends soon evolved into something far bigger -handcrafted sourdough crumpets that quickly gained attention from cafés and restaurants across the Northern Rivers and up to Brisbane. As the business grew, so did the ambition: the brand needed packaging that reflected the care, quality and indulgence of the product inside. Food Branding Design and Marketing.
Our Strategic Contribution: As an established business, Tim already had a logo he felt strongly connected to. Rather than reinventing it, our approach was to elevate the brand through packaging. We extracted the honeycomb element from the existing logo and reimagined it as a hero design feature -creating texture, pattern and recognition across the packaging. A refined colour palette was developed to enhance the premium positioning, supported by the use of gold foil to add a tactile, luxurious finish. The result is packaging that feels confident and indulgent, aligning perfectly with the handcrafted nature of the product while helping Sourdough Crumpet Co. stand out on shelf and in foodservice environments. Food Branding Design and Marketing.
Food Branding Design and Marketing
Food Logo Design
Food Branding Design and Marketing
This is the place to go
“Absolutely amazing team at Graphic Design Australia. Their designs and fresh ideas are incredible. Highly recommend for anyone needing work done for their business – logos, websites and branding. This is the place to go.”
Alori, Clayed Coral – Food Branding Design and Marketing