Innovative Pet - Pet Product Branding Design and Marketing

Innovative Pet Products is an Australian-owned business founded by Hazel and Joe Clarke, driven by a passion for pet health, play and wellbeing. The brand creates thoughtfully designed products that support pets through every stage of life, with a strong focus on movement, enrichment and the bond between pets and their owners. Central to the range is THROBIZZ™, a system built around outdoor play, fitness and interaction—combining balls, toys and treat-based enrichment to encourage repeated engagement. At the core sits the world’s most versatile ball launcher, designed to support a growing ecosystem of compatible toys. Pet Product Branding Design and Marketing.

Our Strategic Contribution: Our role was to define a clear brand structure that supported both the parent brand and the THROBIZZ™ product line while allowing for future expansion. We developed a confident, energetic visual identity that communicates movement, innovation and play, anchored around the unique functionality of the launcher system. The branding was designed to scale across packaging, marketing and point-of-sale environments, ensuring consistency as new products are introduced. The result is a cohesive, future-ready brand that clearly communicates innovation and strengthens the connection between pets and their people. Pet Product Branding Design and Marketing.