Moana Restaurant and Bar – Restaurant Branding Design and Marketing
Moana Restaurant and Bar, located at Capri on Via Roma, is led by celebrated head chef Alex Kaihea and his culinary team, delivering a refined Pacific Rim dining experience to the Gold Coast. The concept is built on the fusion of cultures - blending Pacific Island ingredients, Asian techniques, Californian freshness and global culinary influences into a menu that is expressive, modern and layered. More than a restaurant, Moana represents a destination where cuisine, atmosphere and storytelling come together. Open for both lunch and dinner, the venue was conceived to appeal to a discerning audience seeking quality, creativity and a distinctive dining identity. Restaurant Branding Design and Marketing.
Our Strategic Contribution: The brand was developed through a foundation of research into comparable venues, market positioning and audience expectations. Our role was to translate Moana’s culinary philosophy into a visual and strategic identity that felt contemporary, confident and culturally considered. A refined logo and branding system were created to reflect the venue’s values, tone and premium positioning - ensuring the aesthetics supported the experience rather than simply decorating it. From a marketing perspective, clear attention was given to how the brand would connect with its target audience across both digital and physical touchpoints. Following the core identity, we worked closely with Ninetynine to design a complete suite of collateral that reinforced the brand message and ensured consistency across all communications. The result is a cohesive brand presence that not only reflects Moana’s unique offering, but supports its long-term visibility and commercial growth. Restaurant Branding Design and Marketing.
Restaurant Branding Design and Marketing
Restaurant Logo Design
Restaurant Branding Design and Marketing
